Competiscan

Competitive Intelligence

Competiscan clients utilize our web-based search utility to analyze direct marketing activity of competitors to help understand what consumers, business owners, financial advisors, insurance agents, insurance producers, and mortgage brokers are receiving within the marketplaces they serve.

Comprehensive Database

Each record within our database contains detailed images and data about every campaign. Competiscan offers more than 100 different search criteria, including consumer demographics, key competitors, geography, and product type. Competiscan will show you who is targeting your customers.

Daily Updates

Receive daily email alerts about your key competitors’ direct marketing activity. Each alert contains links to the full PDF content of interest. Customize your alerts using predefined categories or keyword searches using OCR (Optical Character Recognition) software.

Channels Monitored

To be a leader, you have to know your competition. The ability to observe real-time direct marketing activity from your competitors should be an integral part of your marketing and communication initiatives. Our client-focused team provides you access into the full spectrum of direct marketing viewed by consumers, business owners, financial advisors, insurance agents, insurance producers, mortgage brokers and providers across numerous verticals. Most importantly, Competiscan will help you place this information into the right hands quickly and cost effectively.

Competiscan places more overall content daily onto its portal than any other service provider in United States and Canada.

Direct Mail

Competiscan owns the only true statistically balanced direct marketing consumer panel in the marketplace. Given the longitudinal nature of this kind of panel, there are both inherent churn and static aspects among Competiscan’s panelists

Email

The same consumer panelists who send in their direct mail are also providing all of the email they receive. Again, because of this direct relationship, clients are seeing the whole cross-channel marketing picture

Social Media

We systematically monitor the social media pages of your competitors by capturing both Sponsored and Corporate posts. All of the entries are OCR searchable

Digital - Panel Based

Panelists downloaded and installed digital tools allowing Competiscan to monitor the online display, online video and search engine marketing ads sent to the same consumers submitting direct mail and email

Digital - Web Crawl

We systematically capture online display ads from thousands of publishers which are subsequently uploaded to Competiscan. The full creative execution is visible to our clients

Trade Publications & Print Ads

We track the leading trade publications, magazines, and newspapers extracting print advertisements every single day

Find out how Competiscan can help you