Gamification: Marketing to Win
By Jessica Duncan In today’s society gamification is all around us, from earning stars as we buy coffee to capturing badges and climbing the leaderboard while working out from home. Gaming techniques to create interest […]
Read MoreHow is 2022 shaping up for direct and digital marketers?
After a year marked by macroeconomic challenges paired with economic recovery, how is 2022 shaping up for direct and digital marketers? Inflation, rising costs, supply chain disruption, labor shortages, COVID-19 variants—these issues shaped the economic […]
Read MoreCompeting For Your Purchases in 2022
By Jessica Duncan As marketers, we recognize that there is a typical journey that a consumer goes through when deciding to make a purchase. The stages were first classified by John Dewey early in the […]
Read MoreFinancial Wellness Insights Across Industries
By: Megan Cipperly Financial Wellness Insights Across Industries Insurance carriers and retirement plan providers have been working for decades to create financial wellness solutions to help consumers prepare for a secure financial future. In recent […]
Read MoreFive Things to Know from American Banker’s Card Forum 2021
By: Jessica Duncan Last week American Banker hosted their virtual edition of Card Forum 2021. During the two and a half days of panel discussions, industry experts shared the lessons learned over the past 18 […]
Read MoreFinancial Wellness: What Matters to the Consumer
By Jessica Duncan This month Competiscan checked in with consumers to gauge the confidence they had with their current finances and to hear what was most important to them in achieving greater financial health. Hundreds […]
Read MoreLessons Learned from Lenders Turned Issuers
By Jack Dobbin, Direct of Research & Insights Over the past decade, a surge of upstart non-banks have incorporated new techniques and technologies to personal loan underwriting, marketing, and operating models. This has allowed them […]
Read MoreRethinking Seasonal Trends in Direct Mail
By Meg Cipperly, Senior Director of Insights at Competiscan Source: Competiscan – Media Channel: Direct Mail | Sector: Banking, Credit Cards, Energy, Insurance, Investments/Annuities, Mortgage & Loan, Telecom, Travel & Leisure | Audience: […]
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