Articles

Could federal student loan forgiveness present new opportunities for private student loan refinance marketers?

By Megan Cipperly, Senior Director, Competiscan This is a pivotal yet confusing time for the roughly 42 million Americans who currently hold federal and private student loans. President-elect Joe Biden has referenced multiple interventions to […]

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Pushed by a Pandemic, the Busy Medicare AEP Landscape Means Now is the Time To Test New Digital & Direct Marketing Strategies

By Richard Goldman, CEO, Competiscan Attention medical and insurance marketers: expect a busy direct mail marketing season to continue after a big boost at the end of last year. The fourth quarter of 2020 – […]

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Competiscan Insights: 2021 Trends and Predictions

By: Competiscan Insights Team After a volatile year that reshaped most industries, what does 2021 have in store for direct and digital marketers? Based on the marketing materials that Competiscan has collected from our panels […]

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The Mobile Payment Landscape in 2021

By Jessica Duncan Despite the tumultuous year of 2020, one particular area within the payments industry that is exceeding expectations is mobile payments. There were many predictable factors this year that contributed to the rise […]

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5 Predictions: How will Direct & Digital Marketing evolve in 2021?

By Richard Goldman, CEO, Competiscan 2020 will go down in history as the time when a global pandemic created a seismic shift within most industry segments domestically as well as economies around the world, not […]

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Banking Developments Lead Us into the New Year

By Jessica Duncan While marketers across the retail and credit card landscape are busy making their final push to drive spend in the last quarter of this unprecedented year, it’s been the noteworthy news on […]

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Tis the Season for Alternative Payments; October 2020

By Jessica Duncan Buy Now Pay Later (BNPL) and other alternative payment plans emerge ahead of the peak shopping season. Check out this month’s feature on how retailers and credit card issuers are competing to […]

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American Express – In sickness and in (good financial) health; September 2020

By Jessica Duncan In our September edition of Commentary by Competiscan, we featured American Express and some of their noteworthy marketing strategies in the new, post-pandemic landscape. To view the report, please click here. Interested […]

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