Articles

Gamification: Marketing to Win

By Jessica Duncan In today’s society gamification is all around us, from earning stars as we buy coffee to capturing badges and climbing the leaderboard while working out from home. Gaming techniques to create interest […]

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How is 2022 shaping up for direct and digital marketers?

After a year marked by macroeconomic challenges paired with economic recovery, how is 2022 shaping up for direct and digital marketers? Inflation, rising costs, supply chain disruption, labor shortages, COVID-19 variants—these issues shaped the economic […]

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Competing For Your Purchases in 2022

By Jessica Duncan As marketers, we recognize that there is a typical journey that a consumer goes through when deciding to make a purchase. The stages were first classified by John Dewey early in the […]

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Financial Wellness Insights Across Industries

By: Megan Cipperly Financial Wellness Insights Across Industries Insurance carriers and retirement plan providers have been working for decades to create financial wellness solutions to help consumers prepare for a secure financial future. In recent […]

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Five Things to Know from American Banker’s Card Forum 2021

By: Jessica Duncan Last week American Banker hosted their virtual edition of Card Forum 2021. During the two and a half days of panel discussions, industry experts shared the lessons learned over the past 18 […]

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Financial Wellness: What Matters to the Consumer

By Jessica Duncan This month Competiscan checked in with consumers to gauge the confidence they had with their current finances and to hear what was most important to them in achieving greater financial health. Hundreds […]

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Lessons Learned from Lenders Turned Issuers

By Jack Dobbin, Direct of Research & Insights Over the past decade, a surge of upstart non-banks have incorporated new techniques and technologies to personal loan underwriting, marketing, and operating models. This has allowed them […]

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Rethinking Seasonal Trends in Direct Mail

By Meg Cipperly, Senior Director of Insights at Competiscan     Source: Competiscan – Media Channel: Direct Mail | Sector: Banking, Credit Cards, Energy, Insurance, Investments/Annuities, Mortgage & Loan, Telecom, Travel & Leisure | Audience: […]

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