How is 2022 shaping up for direct and digital marketers?
After a year marked by macroeconomic challenges paired with economic recovery, how is 2022 shaping up for direct and digital marketers? Inflation, rising costs, supply chain disruption, labor shortages, COVID-19 variants—these issues shaped the economic landscape of 2021. On the […]
Read MoreCompeting For Your Purchases in 2022
By Jessica Duncan As marketers, we recognize that there is a typical journey that a consumer goes through when deciding to make a purchase. The stages were first classified by John Dewey early in the 20th century and begin with […]
Read MoreFinancial Wellness Insights Across Industries
By: Megan Cipperly Financial Wellness Insights Across Industries Insurance carriers and retirement plan providers have been working for decades to create financial wellness solutions to help consumers prepare for a secure financial future. In recent years, the concept of financial […]
Read MoreFive Things to Know from American Banker’s Card Forum 2021
By: Jessica Duncan Last week American Banker hosted their virtual edition of Card Forum 2021. During the two and a half days of panel discussions, industry experts shared the lessons learned over the past 18 months, what major trends will […]
Read MoreFinancial Wellness: What Matters to the Consumer
By Jessica Duncan This month Competiscan checked in with consumers to gauge the confidence they had with their current finances and to hear what was most important to them in achieving greater financial health. Hundreds of consumers from Competiscan’s panel […]
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