How Smart Savings Tools can Help Banks Differentiate Themselves in a Competitive Banking Landscape
By Meg Cipperly, Senior Director of Insights With interest rates on the rise, competition is heating up in the online savings space. Consumers have more options than ever when it comes to where to keep their cash. How can banks […]
Read MoreIntroducing…SoFi Bank
By: Jessica Duncan Popular fintech SoFi gained a big boost when they received regulatory approval in January 2022 to become a national bank. SoFi was founded in 2011 with a core focus on loans but has progressively expanded their offerings […]
Read MoreTax Time Trends
By Jessica Duncan It’s tax season. A time when tax preparation companies ramp up marketing efforts to ensure they keep the busy season true to its name. This is also a time when promotional offers and partnerships emerge, designed to […]
Read MoreGamification: Marketing to Win
By Jessica Duncan In today’s society gamification is all around us, from earning stars as we buy coffee to capturing badges and climbing the leaderboard while working out from home. Gaming techniques to create interest and excitement have existed in […]
Read MoreHow is 2022 shaping up for direct and digital marketers?
After a year marked by macroeconomic challenges paired with economic recovery, how is 2022 shaping up for direct and digital marketers? Inflation, rising costs, supply chain disruption, labor shortages, COVID-19 variants—these issues shaped the economic landscape of 2021. On the […]
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