2023 Trends and Predictions
In our new white paper, the Competiscan Insights team reflects on 2022 and discusses our predictions for direct and digital marketing trends for the year ahead. According to our research, in 2022 the average consumer received 27% more solicitations in […]
Read MoreAlly Rejoins the Card Industry: A case study on card launch best practices
By Jessica Duncan, Senior Director of Insights This time last year we reported that over 40 credit cards launched in 2021. As predicted the competition in the payment space remained strong in 2022. Also occurring this time last year was […]
Read MoreFive Ways to Show Thanks to Customers
By Jessica Duncan As we at Competiscan reflect on key trends from 2022, we observed a central theme with companies offering customers deeper control, choice, and flexibility. One strategy, showing appreciation to customers, stood out. Wait . . . hasn’t […]
Read MoreThe Biggest Buzzwords from Money 20/20
By Jessica Duncan, Senior Director of Insights Last week, the Venetian in Las Vegas was packed with 10,000+ attendees and filled with energy during the four-day Money 20/20 event. Thought leaders, decision-makers, and influencers assembled in one of the largest […]
Read MoreThe Federal Student Loan Forgiveness Announcement and Its Impact on Student Loan Marketing
By Jessica Duncan, Senior Director of Insights School is back in session and a hot topic this August was President Joe Biden’s announcement on Federal Student Loan Forgiveness. On August 24, President Biden announced that qualified borrowers would be eligible […]
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