Competiscan Commentary: Diversity & Inclusion
By: Jessica Duncan Competiscan has observed companies across industries respond to the call for equality and social justice by speaking out and announcing initiatives taken to boost diversity and inclusion within their brand. Last summer’s marketing efforts mimicked the intense […]
Read MoreIt’s a Prime Time for Marketing
By Jessica Duncan Although only eight months (eight long months) have passed since Amazon held their delayed Prime Day in 2020, the time is here yet again. Amazon Prime Day has evolved into a shopping event that rivals Black Friday […]
Read MoreTrends in Buy Now, Pay Later
By Competiscan Insights Team In the past year consumers have flocked to Buy Now, Pay Later financing, a type of payment plan offered during checkout that allows consumers to break their payments up into smaller installments, available through companies like Affirm, Afterpay, PayPal, and […]
Read MoreThe Blockchain Effect: 4 Trends to Watch
By Meg Cipperly and Mark Hanrahan In 2021 blockchain technology has dominated headlines as newsworthy events like the rise and fall of cryptocurrency values captured our attention. The impact on blockchain across financial services and insurance sectors however extends beyond […]
Read MoreHow NOW and LATER Have Become More Than Marketing Buzz Words
By Jessica Duncan We first wrote about Buy Now Pay Later (BNPL) financing companies catapulting into the limelight in the fall of 2020. Six months later there is no sign of their presence in the payment space slowing down. In […]
Read More