By Meg Cipperly, Senior Director, Competiscan The banking industry has experienced a surge of new product launches from fintechs and disruptors promoting digital checking and savings products in the past few years. What does this influx of new entrants mean […]Read More
More Ways to Redeem: Credit card issuers are going all out to encourage consumers to redeem their rewards now
By Richard Goldman, CEO, Competiscan With major travel limitations over the past year due to the pandemic, many consumers have seen their credit card reward balances grow, but have yet to redeem them. That’s why we’re seeing card issuers offering […]Read More
By Jessica Duncan, Director of Research and Insights The direct mail industry saw its fair share of unexpected impacts in 2020; disruption to expected mail volumes and marketing efforts, Postmaster General changes, and who can forget the historical mail-in election […]Read More
Could federal student loan forgiveness present new opportunities for private student loan refinance marketers?
By Megan Cipperly, Senior Director, Competiscan This is a pivotal yet confusing time for the roughly 42 million Americans who currently hold federal and private student loans. President-elect Joe Biden has referenced multiple interventions to address the student loan debt […]Read More
Pushed by a Pandemic, the Busy Medicare AEP Landscape Means Now is the Time To Test New Digital & Direct Marketing Strategies
By Richard Goldman, CEO, Competiscan Attention medical and insurance marketers: expect a busy direct mail marketing season to continue after a big boost at the end of last year. The fourth quarter of 2020 – which encompassed the all-important 2021 […]Read More