By Joe Radtke
In early February, Transamerica launched its new “Wealth + Health” positioning initiative, a holistic approach to clients’ well-being through personal and financial health. Through this initiative, Transamerica will focus on “how healthy habits may help add years to your clients’ life and increase their savings for a more purposeful retirement”. As part of the launch, Transamerica announced its “Changing the Conversation” series. The series of communications will provide Wealth + Health education and support to help engage clients in more meaningful conversations.
Competiscan has compiled a short brief related to Transamerica’s new positioning which existing subscribers can access here. Not an existing subscriber? Reach out to us at contactus@competiscan.com to learn more.