Articles

Are fintechs taking over the inboxes of your prospects?

By Meg Cipperly, Senior Director, Competiscan The banking industry has experienced a surge of new product launches from fintechs and disruptors promoting digital checking and savings products in the past few years. What does this […]

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More Ways to Redeem: Credit card issuers are going all out to encourage consumers to redeem their rewards now

By Richard Goldman, CEO, Competiscan With major travel limitations over the past year due to the pandemic, many consumers have seen their credit card reward balances grow, but have yet to redeem them. That’s why […]

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The Modern Mailer in 2021

By Jessica Duncan, Director of Research and Insights The direct mail industry saw its fair share of unexpected impacts in 2020; disruption to expected mail volumes and marketing efforts, Postmaster General changes, and who can […]

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Could federal student loan forgiveness present new opportunities for private student loan refinance marketers?

By Megan Cipperly, Senior Director, Competiscan This is a pivotal yet confusing time for the roughly 42 million Americans who currently hold federal and private student loans. President-elect Joe Biden has referenced multiple interventions to […]

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Pushed by a Pandemic, the Busy Medicare AEP Landscape Means Now is the Time To Test New Digital & Direct Marketing Strategies

By Richard Goldman, CEO, Competiscan Attention medical and insurance marketers: expect a busy direct mail marketing season to continue after a big boost at the end of last year. The fourth quarter of 2020 – […]

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Competiscan Insights: 2021 Trends and Predictions

By: Competiscan Insights Team After a volatile year that reshaped most industries, what does 2021 have in store for direct and digital marketers? Based on the marketing materials that Competiscan has collected from our panels […]

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The Mobile Payment Landscape in 2021

By Jessica Duncan Despite the tumultuous year of 2020, one particular area within the payments industry that is exceeding expectations is mobile payments. There were many predictable factors this year that contributed to the rise […]

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5 Predictions: How will Direct & Digital Marketing evolve in 2021?

By Richard Goldman, CEO, Competiscan 2020 will go down in history as the time when a global pandemic created a seismic shift within most industry segments domestically as well as economies around the world, not […]

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