PNC Bank – A unique brand identity that promotes being “boring”
By: Jessica Dunca, AVP of Insights This edition of Commentary is our continuation of highlighting brand marketing initiatives within the financial services sector. Previously, we featured Huntington, a growing regional bank in the Midwest, and […]
Read MoreLive from the SIR 2025 Annual Conference
By: Scott Hoffman, AVP Insurance Insights Live from the SIR 2025 Annual Conference in Chicago: Competiscan sat in on an informative seminar discussing Gen Z’s relationship with health insurance. Competiscan is once again proud to […]
Read MoreThe Continued Importance of Telemedicine and Mental Health Services
By: Scott Hoffman, AVP Insights The United States recently marked five years since officials declared a national emergency related to the COVID-19 pandemic. The resulting shutdown upended health care acrossthe country. With people unable to […]
Read MoreHuntington: Marketing as a People-First, Digitally Powered Bank
By: Meg Cipperly – VP, Client Services In the regional banking landscape, how can competitors differentiate themselves in a crowded marketplace? Do the risks of standing out outweigh the potential benefits? In this Commentary, our team analyzes the […]
Read MoreMarketing Lessons from Money 20/20: Human X Machine
By Cassidy Jachcinski More than 10,000 attendees, including Competiscan, traveled to Las Vegas, Nevada to attend the four-day Money 20/20 event in late October. Thought leaders, decision-makers, and influencers gathered at fintech’s #1 show to […]
Read MoreFed Reduces Interest Rates – What to Expect Next?
By Jessica Duncan, AVP Research & Insights As expected in last week’s meeting, the Federal Reserve announced its first rate cut in over four years, surprising many with the more significant decrease of 50 basis […]
Read MoreBanking on the Future: A Pathway to Financial Literacy for Youth and Young Adults
By Michele Ford, Senior Research Analyst With back-to-school season in full swing across the country, kids are likely bringing home school supply lists, becoming familiar with their new teachers and classrooms, and learning exciting subjects. […]
Read MoreFraud Prevention: A Marketing Necessity
By Jessica Duncan, AVP Research & Insights The pandemic expedited our nation’s dependency on living digitally, and that new dependency exposed a larger audience to the growing threats of fraud and identity theft. As data […]
Read More