A Shift Away from Passive High-Value Cash Back Rewards
By Anna Behe, Director, Research & Insights Credit card issuers have consistently faced the challenge of delivering high-value cash back rewards while controlling costs, sustaining cardholder engagement, and maintaining program simplicity. To address these competing […]
Read MoreThe 2026 FIFA World Cup: How Brands Are Leveraging the Beautiful Game in Direct-to-Consumer Marketing
By David Hussong, Senior Director, Research & Insights The 2026 FIFA World Cup will make history as the first edition hosted across the United States, Canada, and Mexico. With matches beginning June 11, 2026 in […]
Read MoreHow Technology Is Transforming The Home Lending Experience
By Cassidy Jachcinski, Director Research & Insights In a rapidly evolving financial landscape, banks and financial institutions increasingly leverage technology and introduce updated products to enhance customer experiences and meet modern demands. Here is a […]
Read MoreWhy Banking Reward Programs Are Being Rewritten
By Lindsay Clark & Jessica Duncan Traditional banks and fintechs are focused on enhancing customer relationships by implementing tiers and status systems that reward loyalty in a manner that is profitable, scalable, and engaging. For […]
Read MoreAirport Lounge Access, Reimagined
By: Anna Behe, Director, Research & Insights Airport lounges were once the quiet domain of airline elites and first class passengers. Over the past decade, lounges have evolved into a mainstream travel benefit for leisure […]
Read MoreFixed Indexed Annuities Enter the World of Bitcoin
By: Ben Harrison, Director Insights & Research During the first month of 2026, two carriers made waves in the annuity industry by announcing cryptocurrency-linked index options. While other competitors offer modernized features, these are the […]
Read MoreGenerational Influences on Banking
By: Jessica Duncan, AVP of Insights Millennials still hold the title as the largest generational group in the U.S., but currently Generation Z makes up one out of every five Americans*, that’s over 69 million […]
Read MoreDebit Rewards: A Relic or a Resurgence?
By Jessica Duncan, AVP of Insights More than a decade has passed since the Durbin Amendment introduced regulatory limits on the interchange or swipe fees that large financial institutions could charge merchants for debit transactions. […]
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