The Evolution of Email Marketing: Navigating Algorithms, Personalization, and Data-Driven Strategies
By Meg Cipperly, VP Client Services Email marketing continues to be one of the most powerful digital marketing channels, but its landscape has undergone significant transformation. With email service providers (ESPs) like Gmail, Apple Mail, […]
Read MorePNC Bank – A unique brand identity that promotes being “boring”
By: Jessica Duncan, AVP of Insights This edition of Commentary is our continuation of highlighting brand marketing initiatives within the financial services sector. Previously, we featured Huntington, a growing regional bank in the Midwest, and […]
Read MoreLive from the SIR 2025 Annual Conference
By: Scott Hoffman, AVP Insurance Insights Live from the SIR 2025 Annual Conference in Chicago: Competiscan sat in on an informative seminar discussing Gen Z’s relationship with health insurance. Competiscan is once again proud to […]
Read MoreThe Continued Importance of Telemedicine and Mental Health Services
By: Scott Hoffman, AVP Insights The United States recently marked five years since officials declared a national emergency related to the COVID-19 pandemic. The resulting shutdown upended health care acrossthe country. With people unable to […]
Read MoreHuntington: Marketing as a People-First, Digitally Powered Bank
By: Meg Cipperly – VP, Client Services In the regional banking landscape, how can competitors differentiate themselves in a crowded marketplace? Do the risks of standing out outweigh the potential benefits? In this Commentary, our team analyzes the […]
Read MoreMarketing Lessons from Money 20/20: Human X Machine
By Cassidy Jachcinski More than 10,000 attendees, including Competiscan, traveled to Las Vegas, Nevada to attend the four-day Money 20/20 event in late October. Thought leaders, decision-makers, and influencers gathered at fintech’s #1 show to […]
Read MoreFed Reduces Interest Rates – What to Expect Next?
By Jessica Duncan, AVP Research & Insights As expected in last week’s meeting, the Federal Reserve announced its first rate cut in over four years, surprising many with the more significant decrease of 50 basis […]
Read MoreBanking on the Future: A Pathway to Financial Literacy for Youth and Young Adults
By Michele Ford, Senior Research Analyst With back-to-school season in full swing across the country, kids are likely bringing home school supply lists, becoming familiar with their new teachers and classrooms, and learning exciting subjects. […]
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