How Smart Savings Tools can Help Banks Differentiate Themselves in a Competitive Banking Landscape
By Meg Cipperly, Senior Director of Insights With interest rates on the rise, competition is heating up in the online savings space. Consumers have more options than ever when it comes to where to keep […]
Read MoreIntroducing…SoFi Bank
By: Jessica Duncan Popular fintech SoFi gained a big boost when they received regulatory approval in January 2022 to become a national bank. SoFi was founded in 2011 with a core focus on loans but […]
Read MoreTax Time Trends
By Jessica Duncan It’s tax season. A time when tax preparation companies ramp up marketing efforts to ensure they keep the busy season true to its name. This is also a time when promotional offers […]
Read MoreGamification: Marketing to Win
By Jessica Duncan In today’s society gamification is all around us, from earning stars as we buy coffee to capturing badges and climbing the leaderboard while working out from home. Gaming techniques to create interest […]
Read MoreHow is 2022 shaping up for direct and digital marketers?
After a year marked by macroeconomic challenges paired with economic recovery, how is 2022 shaping up for direct and digital marketers? Inflation, rising costs, supply chain disruption, labor shortages, COVID-19 variants—these issues shaped the economic […]
Read MoreCompeting For Your Purchases in 2022
By Jessica Duncan As marketers, we recognize that there is a typical journey that a consumer goes through when deciding to make a purchase. The stages were first classified by John Dewey early in the […]
Read MoreFinancial Wellness Insights Across Industries
By: Megan Cipperly Financial Wellness Insights Across Industries Insurance carriers and retirement plan providers have been working for decades to create financial wellness solutions to help consumers prepare for a secure financial future. In recent […]
Read MoreFive Things to Know from American Banker’s Card Forum 2021
By: Jessica Duncan Last week American Banker hosted their virtual edition of Card Forum 2021. During the two and a half days of panel discussions, industry experts shared the lessons learned over the past 18 […]
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