Articles

2023 Trends and Predictions

In our new white paper, the Competiscan Insights team reflects on 2022 and discusses our predictions for direct and digital marketing trends for the year ahead. According to our research, in 2022 the average consumer […]

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Ally Rejoins the Card Industry: A case study on card launch best practices

By Jessica Duncan, Senior Director of Insights This time last year we reported that over 40 credit cards launched in 2021. As predicted the competition in the payment space remained strong in 2022. Also occurring […]

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Five Ways to Show Thanks to Customers

By Jessica Duncan As we at Competiscan reflect on key trends from 2022, we observed a central theme with companies offering customers deeper control, choice, and flexibility. One strategy, showing appreciation to customers, stood out. […]

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The Biggest Buzzwords from Money 20/20

By Jessica Duncan, Senior Director of Insights Last week, the Venetian in Las Vegas was packed with 10,000+ attendees and filled with energy during the four-day Money 20/20 event. Thought leaders, decision-makers, and influencers assembled […]

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The Federal Student Loan Forgiveness Announcement and Its Impact on Student Loan Marketing

By Jessica Duncan, Senior Director of Insights School is back in session and a hot topic this August was President Joe Biden’s announcement on Federal Student Loan Forgiveness. On August 24, President Biden announced that […]

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With Open ARMs

By Lindsay Clark, Director of Insights The mortgage industry looks a little different today than it did one year ago. According to recent articles from CNBC, the latest inflation rate is 9.1%, and mortgage interest […]

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How Travel Marketing is Evolving with the 2022 Summer Season

How Travel Marketing is Evolving with the 2022 Summer Season By Jessica Duncan, Director of Research & Insights The summer travel season has commenced, and many Americans are planning getaways that have been on hold […]

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How Tech Innovation is Transforming Marketing in Financial Services

[Free PDF Download]: Fintech Nexus 2022 Takeaways By: Jack Dobbin The Javits Center in New York City was abuzz last week with the return of one of the largest fintech events put on by Lendit Fintech, […]

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