Articles

How NOW and LATER Have Become More Than Marketing Buzz Words

By Jessica Duncan We first wrote about Buy Now Pay Later (BNPL) financing companies catapulting into the limelight in the fall of 2020. Six months later there is no sign of their presence in the […]

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The Return of Travel Credit Card Benefits

By Jessica Duncan Is confidence returning for travel credit cards to promote their travel perks and benefits again? By the end of 2020, Competiscan observed a return of travel credit card offers nearing pre-pandemic levels. […]

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Are fintechs taking over the inboxes of your prospects?

By Meg Cipperly, Senior Director, Competiscan The banking industry has experienced a surge of new product launches from fintechs and disruptors promoting digital checking and savings products in the past few years. What does this […]

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More Ways to Redeem: Credit card issuers are going all out to encourage consumers to redeem their rewards now

By Richard Goldman, CEO, Competiscan With major travel limitations over the past year due to the pandemic, many consumers have seen their credit card reward balances grow, but have yet to redeem them. That’s why […]

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The Modern Mailer in 2021

By Jessica Duncan, Director of Research and Insights The direct mail industry saw its fair share of unexpected impacts in 2020; disruption to expected mail volumes and marketing efforts, Postmaster General changes, and who can […]

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Could federal student loan forgiveness present new opportunities for private student loan refinance marketers?

By Megan Cipperly, Senior Director, Competiscan This is a pivotal yet confusing time for the roughly 42 million Americans who currently hold federal and private student loans. President-elect Joe Biden has referenced multiple interventions to […]

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Pushed by a Pandemic, the Busy Medicare AEP Landscape Means Now is the Time To Test New Digital & Direct Marketing Strategies

By Richard Goldman, CEO, Competiscan Attention medical and insurance marketers: expect a busy direct mail marketing season to continue after a big boost at the end of last year. The fourth quarter of 2020 – […]

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Competiscan Insights: 2021 Trends and Predictions

By: Competiscan Insights Team After a volatile year that reshaped most industries, what does 2021 have in store for direct and digital marketers? Based on the marketing materials that Competiscan has collected from our panels […]

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