Articles

Q1 2018 Credit Score Program Overview

By Mark Leonard We are pleased to share our Q1-2018 Credit Score Program Overview. This presentation seeks to summarize the different approaches issuers are taking when promoting their credit score programs within direct mail and […]

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Communicating Account Security

By Mark Leonard Efforts to keep sensitive account information safe continue to evolve. This evolution is necessary, given the myriad of ways consumer information can wind up in the hands of criminals. Last week, Competiscan […]

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Agent Perceptions – Business Owner Policy (BOP)

By Joe Radtke In December, 2017 Competiscan engaged its independent small business/commercial P&C agent panelists to participate in a research study, in collaboration with Aite Group Research, a global financial services advisory firm. The purpose […]

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Tax Time Overview: Personal Investing & Retirement

By Meg Cipperly We are pleased to share our latest Tax Time Overview: Personal Investing & Retirement topical report. This report includes sections devoted to the following topics: Key Takeaways IRA Marketing Tax Time Resources […]

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Q1-2018 Vision Overview

By Trisha Dempsey We are pleased to share our Q1-2018 Vision Overview trend report. This report includes sections devoted to each of the following topics: Producer Communications Consumer Communications Email Intelligence This report contains samples […]

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Banking Identity Authentication

By Stacey Siejka Since our original Biometrics in Mobile Banking report in October 2016, Competiscan has continued to observe an increasing number of communications regarding the availability of biometric and 2-factor authentication methods to make […]

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Toyota Camry Innovative Direct Marketing

By Joe Radtke Competiscan observed a unique direct marketing campaign that incorporates four different senses: Smell, Touch, Sound and Sight. In February 2018, Toyota launched an interactive direct marketing campaign in InStyle Magazine that simulates the interior […]

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Q4 2017 Student Lending Overview

By Mark Leonard We are pleased to share our Q4-2017 Student Lending Overview. This report includes sections devoted to the following topics: Key Takeaways Analytics – Estimated Mail Volume Top Offers Notable Communications Creative Review: […]

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