By Mark Leonard
We are pleased to share our Q3 2018 Credit Score Program Overview. This presentation summarizes the approaches issuers are taking to promote their credit score programs within direct mail and email credit card marketing.
We reviewed acquisition and loyalty content from the following issuers:
- American Express
- Bank of America
- Barclays Bank
- Capital One
- Chase
- Citibank
- Discover
- U.S. Bank
- Wells Fargo
Beyond our Q3 2018 creative reviews, comparison grids at the end of the report allow for a quick comparison of each issuer’s program offering.
All content within the report is extracted from actual direct marketing and brand communications observed within the marketplace
Competiscan clients can view the report here.
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