By Farah Ali
It is no news that the consumer credit landscape is undergoing change. In 2017, credit card debt and personal loan balances each reached new highs. Credit card losses have been on the rise in recent quarters. Most notably, the rapid rise of Fintech has massively changed the consumer lending game.
How are all these changes within the consumer credit landscape impacting the direct marketing space? Competiscan answers this question in our report: The Evolving Consumer Credit Landscape. This report will also help you understand how Fintech players have impacted the personal loan direct mail space and how credit card mail volume is changing across the same time period. You will find out how personal loan and credit card messaging position against each other. You will discover how Point-of-Sale Financing direct marketing is taking shape. And a whole lot more.
Competiscan clients can view the report here.
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