By Joe Radtke
When it comes to group and individual supplemental health benefits, a one-size-fits-all approach does not attract or engage the disparate demographic groups currently in the workforce – most notably Millennials. They seek well-rounded options that can be customized to their needs through simple enrollment and servicing. In this brief topical report we include examples of how carriers are enhancing their capabilities across a number of areas including:
- Targeting Strategies
- Product Development and Innovation
- Sales & Servicing Enhancements
All content within the report is extracted from actual direct marketing and brand communications observed within the marketplace
Competiscan clients can view the report here.
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