By Kalya Capra
Competiscan’s research team is happy to share an update regarding the merger of BB&T and SunTrust banks, creating the 6th largest financial institution in the country. This report includes communications observed so far regarding the merger, from the initial announcement through the recent news that the brands will be coming together under their new name, Truist.
All content within the report is extracted from actual direct marketing brand communications observed within the marketplace.
Competiscan clients can view the report here.
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