By Sarah Schwerdt

The ability to effectively communicate to consumers in a crisis is essential for businesses to inspire trust and loyalty; not only knowing what to say, but how to say it can ultimately influence future retention and attrition rates. Currently, the U.S. is preparing for Hurricane Dorian to hit the South East later this week, with most anticipating major damage to occur along the coast. Organizations across various industries were observed sending email communications that outlined how they planned on supporting customers before, during and after the storm in addition to providing tips on how to protect themselves and their loved ones.

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