Debit Rewards: A Relic or a Resurgence?
By Jessica Duncan, AVP of Insights More than a decade has passed since the Durbin Amendment introduced regulatory limits on the interchange or swipe fees that large financial institutions could charge merchants for debit transactions. […]
Read MoreHealth Insurance in the United States: Legislative Impact 2025 and beyond
By Scott Hoffman, AVP Insights & Research Health insurance companies, along with consumers and employers, have been preparing for how a new Trump administration could affect various health insurance products. A wide range of products […]
Read MoreBridging Physical and Digital: How Mailers Are Using Technology to Drive Response and Engagement
By David Hussong Sr. Director of Insights As marketing channels converge, consumer expectations have evolved beyond static messaging. Today’s audiences crave interactive, personalized, and convenient experiences across every touchpoint. In response, marketers are adopting emerging […]
Read MoreThe Evolution of Email Marketing: Navigating Algorithms, Personalization, and Data-Driven Strategies
By Meg Cipperly, VP Client Services Email marketing continues to be one of the most powerful digital marketing channels, but its landscape has undergone significant transformation. With email service providers (ESPs) like Gmail, Apple Mail, […]
Read MorePNC Bank – A unique brand identity that promotes being “boring”
By: Jessica Duncan, AVP of Insights This edition of Commentary is our continuation of highlighting brand marketing initiatives within the financial services sector. Previously, we featured Huntington, a growing regional bank in the Midwest, and […]
Read MoreLive from the SIR 2025 Annual Conference
By: Scott Hoffman, AVP Insurance Insights Live from the SIR 2025 Annual Conference in Chicago: Competiscan sat in on an informative seminar discussing Gen Z’s relationship with health insurance. Competiscan is once again proud to […]
Read MoreThe Continued Importance of Telemedicine and Mental Health Services
By: Scott Hoffman, AVP Insights The United States recently marked five years since officials declared a national emergency related to the COVID-19 pandemic. The resulting shutdown upended health care acrossthe country. With people unable to […]
Read MoreHuntington: Marketing as a People-First, Digitally Powered Bank
By: Meg Cipperly – VP, Client Services In the regional banking landscape, how can competitors differentiate themselves in a crowded marketplace? Do the risks of standing out outweigh the potential benefits? In this Commentary, our team analyzes the […]
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