By Mark Leonard
We are pleased to share our Q1-2018 Credit Score Program Overview. This presentation seeks to summarize the different approaches issuers are taking when promoting their credit score programs within direct mail and email credit card marketing.
We reviewed acquisition and loyalty content from the following issuers:
- American Express
- Bank of America
- Barclays Bank
- Capital One
- Chase
- Citibank
- Discover
- USAA
- U.S. Bank
- Wells Fargo
Beyond our Q1-2018 creative reviews, a grid at the end of the report allows for a quick comparison of each issuer’s program offering.
Competiscan clients can access the report here. Not a client? Write to contactus@competiscan.com to learn more.