By Patricia Kim
Over the past couple of years, competition in the premium card space greatly intensified as card issuers began chasing after the lucrative high-spender market. American Express has long been the sole leader in the space, but in 2016, the competitive landscape has shifted as several card issuers began introducing new products with increasingly lavish rewards and benefits.
In this report, we review the current landscape of the premium card space, the changes in American Express’ strategy, examples of new customer onboarding, and notable developments in the market.
All content within the report is extracted from actual direct marketing and brand communications observed in the marketplace.