By Mark Leonard
We are pleased to share our Q2 2018 Credit Score Program Overview. This presentation summarizes the approaches issuers take when promoting their credit score programs within direct mail and email credit card marketing.
We reviewed acquisition and loyalty content from the following issuers:
- American Express
- Bank of America
- Barclays Bank
- Capital One
- Chase
- Citibank
- Discover
- USAA
- U.S. Bank
- Wells Fargo
Beyond our Q2 2018 creative reviews, comparison grids at the end of the report allow for a quick comparison of each issuer’s program offering.
Competiscan clients can view the report here.
Not a client? Schedule a demo today.