By Mark Leonard
With Competiscan’s longitudinal panel, we have the unique ability to capture the full lifecycle of the issuer/customer relationship. We’ve assembled a short presentation to outline the wide variety of lifecycle communications captured by Competiscan from onboarding materials and welcome kits to benefit reminders and anniversary messages and everything in between.
All content within the report is extracted from actual direct marketing brand communications observed within the marketplace.
Competiscan clients can view the report here.
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