By Sarah Schwerdt
After announcing its partnership with Venmo in mid-2018, Uber promoted its new service offerings with discounts on rides when consumers used the Venmo platform to make payments. As their partnership has evolved, so has their promotional strategy. Within the last 6 months, Competiscan observed a series of email communications that highlighted promotional discounts, and showcased primary service features.
All content within the report is extracted from actual direct marketing brand communications observed within the marketplace.
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